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Hailey Bieber has just marked one of the most pivotal moments in her career with the billion-dollar acquisition of her skincare brand Rhode by e.l.f. Beauty, a deal confirmed by both the companies and celebrated with industry fanfare. According to WWD and confirmed by Hailey on her Instagram, this is the largest deal in e.l.f.’s history, and Rhode, founded by Hailey in 2022, is officially valued at one billion dollars. In Hailey’s own words on Instagram, she expressed her excitement about stepping into a more central role as Chief Creative Officer and Head of Innovation for Rhode, as well as becoming a strategic advisor to e.l.f. Beauty. Hailey made it clear that this milestone feels like only the beginning for her journey, saying she is “more ready than ever to step into an even bigger role.”

The acquisition was not just a business move—it became a major cultural moment. According to Moneycontrol, Hailey celebrated Rhode’s move into the e.l.f. Beauty family at the New York Stock Exchange, complete with the ceremonial opening bell and joined by superstar Alicia Keys for added glamour and industry support. The event highlighted the modern fusion of business and community, as Hailey and Alicia epitomized the new era of beauty entrepreneurship. Rhode’s rapid rise is notable: since its 2022 launch, the brand has generated over two hundred million in sales and now, powered by e.l.f., is targeting global expansion including upcoming launches in Sephora stores across the United States, UK, and North America by the end of 2025, as reported by Nasdaq and Harpers Bazaar.

The news cycle did not miss Hailey’s relentless pace and style statements. Harpers Bazaar details how she turned what could have been a corporate day into a fashion spectacle in New York, wearing eight distinct runway looks from designers like Donna Karan, Tom Ford’s Gucci, and Calvin Klein during her media marathon for the Rhode and e.l.f. announcements and Sephora debut. Each outfit generated buzz across fashion and celebrity media, reinforcing Hailey’s image as both mogul and style icon.

On social media, Hailey’s announcement post about the Rhode acquisition drew millions of likes and supportive comments, affirming her status as a cultural force well beyond beauty and entertainment. She has indicated to media outlets like NZ Entertainment News that selling Rhode is not a sign of slowing down; instead, it is fueling her drive to grow as an entrepreneur and influencer in the evolving beauty landscape. No negative or scandalous headlines have emerged, and speculation about any personal or professional turbulence remains unsubstantiated at this time. The clear headline: Hailey Bieber just became a bona fide beauty mogul, cementing her business and cultural legacy with Rhode’s billion-dollar acquisition by e.l.f. Beauty.

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